Young Scot Rewards is an innovative platform designed to encourage young people in Scotland to participate in positive activities by offering points which can then be used to unlock rewards.
Young Scot builds on the success of the Young Scot National Entitlement Card (NEC), which offers young people access to a wide range of benefits, including discounts in Scotland and Europe, concessionary travel, cashless catering in schools and the ability to prove their age through the inclusion of the Proof of Age Standards Scheme (PASS) hologram.
With around 425,000 Young Scot National Entitlement (NEC) cardholders aged 11-26, Young Scot Rewards has the potential to have considerable positive impact on young people in Scotland.
Young people engage with rewards by…
- Getting involved in positive activities…such as healthy eating, exercise, volunteering, recycling, informal learning, having their say on issues that affect them and lots more.
- Earning points by participating in a number of different ways, including doing activities online, collecting voucher codes at activities and by swiping their Young Scot card.
- Redeeming rewards based on the number of points they’ve accumulated. Points, achievements and rewards are managed through the Young Scot website (www.youngscot.org/rewards).
External evaluation of Young Scot Rewards, funded by the Innovation in Giving Fund, demonstrated the significant success of the initiative in its first 18 months. The ongoing support and engagement with young people through the evaluation helped Young Scot to refine the user experience, resulting in significant gains in young people’s engagement with the organisation as well as local activities provided by partners.
Over 15,000 young people are now actively engaged in using Young Scot Rewards. The innovative nature of the platform has also been recognised, winning a number of awards, including:
- Innovation in the Public Sector – Scotland IS Digital Technology Awards (Won, June 2013)
- Best use of digital by a charity – Digital Impact Awards (Highly Commended, October 2013)
- Public Domain – International Contactless & Mobile Awards (Nominated, May 2013)
Plans are in place to double the number of users in 2014 and build on its success to date.
Young Scot Rewards was awarded £54,000 by Nesta in the first round of the Innovation in Giving Fund to support the evaluation of the scheme to understand impact (both on young people across Scotland and on organisations offering point earning activities) and help shape the programme. This resulted in significant changes to improve engagement.