Innovation In Giving

Givey uses social technologies like sms and twitter to encourage people to support the causes they care about and connect with other people who also want to make a difference.

Givey is a social donation platform that makes it easy and fun for people to find and back causes they care about.

Launched in May 2011, The platforms allows users to support over 8,000 charities in the UK using text donations, twitter and the Givey website itself. This information is all collated on a user’s Givey Dashboard which they can share with their friends.

People can also set up their own fundraising page to raise money for a cause they care about. Each fundraiser will be given a Givey Tag (#YourName) and your own profile page. Friends can then donate by hitting the support button on their page, texting ‘Givey

#YourGiveyTag x’ to 88008, or tweeting #Givey #YourGiveyTag x’ – potentially inspiring their own networks by sharing their good deeds.

100% of the money raised through Givey goes to the chosen charity. Instead of taking commission or charging charities, Givey makes money through the Givey for Business platform, which has been designed to help forward-thinking employers improve team engagement by instantly matching the money their employees give and raise for good causes and then sharing this with the world.


In November 2013, Givey powered in aid of UNICEF. Using Givey, 1 in 30 viewers made a donation. Previously, 1 in 800 viewers made a donation.

In December 2013, the first ever corporate giving site powered entirely by the Givey API was launched by one of the UK’s busiest train companies, London Midland. (Check out the site here: Employees surveyed were asked ‘Is London Midland a socially responsible business?’ Before Givey , 44% said yes; after Givey, that figured had risen to 84%.

The award

Givey was awarded £50,000 to undertake further technical development of Givey, including developing its API to allow developers to produce their own integrations with Givey.

A follow on funding award was made of £150,000 to support the growth of the organisation.


David Erasmus
Founder and CEO

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