Innovation In Giving enables anyone to lend out things they’re not using (like drills and iPads), skills they have to share (like gardening) and spaces (like spare bedrooms) directly to others either for free, for a small fee or for charity.

Since launch, Ecomodo has been steadily growing its UK membership and has already enabled people to borrow and lend all sorts of items including lawnmowers, iPads, drills, tents, baby bouncers, travel cots, kayaks, ladders and digital projectors.

Lenders can control who borrows their items through the creation of lending circles, which creates a sense of confidence and trust in the online community. Lenders can also opt to insure their everyday goods for the duration of the lend and choose to have a deposit taken that’s held until both parties have given feedback at the end of the lend.

Ecomodo is free to join, available across the UK and is focused on encouraging a shift in behaviour away from inefficient individual consumption to more sharing, collaborative forms of consumption.


Members have created over 150 lending circles in neighbourhoods, businesses, councils, associations and clubs. So far, 60 good causes have registered to fundraise through Ecomodo including some larger charities (The Princes Trust, Friends of the Earth and Scope) as well as school PTAs and community amenity groups.

Ecomodo has also been working with Age UK as part of the Innovation in Giving Fund’s Open Innovation Programme – where major charities are being supported to develop innovative ways to increase giving and reach new audiences. Building on Ecomodo’s existing platform, Age UK is exploring a new business model based on skills-sharing – and encouraging older people to actively engage in society – called Wealth of Experience. You can read more about the project here.

The award

Ecomodo was awarded £50,000 in the first round of the fund to grow the services by developing the user service experience, building new ways to connect to and use Ecomodo (mobile, APIs) and developing new initiatives like staff sharing schemes. £45,000 of the total award was paid.


Tracy Currer, co-founder

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