Innovation In Giving

Crowdfunder is an online crowdfunding platform that brings communities together and allows individuals to pledge on projects they really believe in.

The platform enables anyone to pledge money, time and skills to support projects they care about in return for rewards. The aim is to launch a generation of entrepreneurs, businesses and charities who are commercially sustainable and have social innovation at their heart.

Crowdfunder has already raised over £1 million for projects all over the UK including businesses, charities, schools, social enterprises and individuals with fantastic ideas. With the support of the crowd these ideas raise the funding they need to change the world, even just a little bit.


Crowdfunder has launched a number of campaigns which have played a huge role in shaping communities including Fruitshare, a project backed by Channel 4, River Cottage and Hugh Fearnley-Whittingstall which saw 100,000 children planting fruit trees in 600 schools across the UK.

The platform has also raised over £50, 000 through its Crowdfund Cornwall campaign. This campaign not only brought communities together but saw the crowd putting money from Cornwall back into Cornish projects.

Crowdfunder comes from the people behind energyshare, River Cottage, Hugh Fearnley-Whittingstall’s Fish Fight and Chicken Out! campaigns. Crowdfunder merged with in 2012 to become the UK’s leading crowdfunding network.

Phil Geraghty,, says: “Working with Nesta has allowed us to focus on innovative giving and innovative asking all over the UK. Our approach to crowdfunding ensures that charities, business and individuals are all crowdfunding together and therefore can benefit from the cross pollination of innovative ideas.”

The award:

In April 2012, Crowdfunder was awarded £148,000 to develop partnerships to increase users, to attract more crowdfunding projects onto the site and to develop the product. Crowdfunder was awarded a further £149,600 to further grow and scale the platform

Press and Marketing Officer
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“Grass roots action has the power to effect more remarkable change than we really ever imagined. Crowdfunder gives people the means to take their ideas forward.”

Hugh Fearnley-Whittingstall

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