‘Chip In’ is a range of uniquely designed, contactless payment card readers, which make charitable giving fast, fun, and harmonious with urban lifestyles.
‘Chip In’ aims to engage new audiences in spontaneous charitable giving by allowing people to donate quickly and simply via NFC-enabled bank cards (which are on hand, trusted and familiar).
Fallon, the award-winning creative agency behind the project, has created initial designs for a variety of ‘Chip In’ devices, each one highlighting a different campaign or charity.
First up, ‘High 5 for Sport Relief’ – an oversized prosthetic arm located in Chiltern Railway’s Moor Street station in Birmingham, which travellers can ‘high five’ to donate £1 to Sport Relief.
The aim is to make modern donation not only simple and convenient, but rewarding and fun.
Having worked on The Fabergé Big Egg Hunt in London and New York, Fallon is confident that ‘Chip In’ can deliver significant returns, while also raising awareness for the causes taking part, by rewarding donors for their participation.
The goal is to license ‘Chip In’ as a new charitable giving mechanism, with different units designed and built to suit different organisations.
Fallon was awarded £30,000 in the second round of the Innovation in Giving Fund to pilot ‘Chip In’ by creating a single terminal for Sport Relief. Following the pilot, which will take place in 2014, Fallon will collate the learning and develop a full licensing model to scale the project.