Innovation In Giving

Blue Dot is a new digital currency that rewards people for doing good things for their favourite charities, such as volunteering, donating or ‘liking’ them on Facebook.

Blue Dots can be saved and then redeemed for exclusive celebrity products, discounts from big brands, free gig tickets or work experience at organisations such as Facebook or Wired. All the good you do adds up on a shareable ‘good Account’, which can be shared with employers to help boost your career credentials.

Charities are using Blue Dots to increase levels of support through donating, volunteering and social media ‘sharing’, while businesses are using them to increase loyalty among their employees and customers.

Founder Chris Ward helped to raise £82m as Creative Director for Comic Relief. In 2010, he helped raise £400m through his work as director on the legacy of the 2010 FIFA World Cup, on the 1GOAL: Education For All campaign.

When he discovered that shoppers in Westfield London Shopping Centre had spent £870m in that same year, he felt there must be a better way of harnessing the power of big brands and celebrities to motivate more people to give and do good on a daily basis.

Highlights

Since its launch in October 2011, Blue Dot has been supported by a number of big stars, including Noel Gallagher and Coldplay, who have offered exclusive gig tickets to fans with Dots.

The award

Blue Dot was awarded £50,000 in the first round of the Innovation in Giving Fund to develop the website and increase capacity to grow the business.

Contact

Chris Ward
Founder / CEO
chris@bluedotworld.com

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