Innovation In Giving

Trading For Good

Theo Keane

At the Business in the Community AGM last week, Kay Allen OBE was named as a game changer, and it is very well deserved.

I came to know Kay whilst researching and scoping the business giving programme as part of the Innovation in Giving Fund. Kay is the founder of Trading for good, a free to use social media platform designed to showcase the good work that small businesses do in their community.

Small businesses set up their own profile page on the Trading for good site where they can upload details of their responsible business activities, helping them to secure consumer loyalty and competitive advantage. It aims to encourage SMEs to be more socially responsible, demonstrating that good business practice can help grow profits.

It fits a different and important niche.

We know that small businesses make up an ever increasing proportion of the private sector, and play a hugely important role in the areas in which they operate.

What we don’t know is the different levels and types of giving and exchange; there is very little known data on the behaviours of SMEs in the local giving space. In fact that has been the fundamental challenge that I’ve faced in designing the business giving programme.

Trading for good fills a critical gap and it will be an important part of the forthcoming programme. We are proud to be supporting the platform with a grant from the Cabinet Office, which will be matched by funding and resource from Santander.

I’m really looking forward to working with Kay and her team in 2013 to utilise Nesta’s reach and influence and ensure that Trading for good fulfills its potential as a real game changer.

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