Innovation In Giving

The Sharing Economy Goes Global But UK Consumers Miss a Trick

Benita Matofska

It’s a busy time for the Sharing Economy as this week sees the first Global Sharing Day take place on Nov 14th with 161 partner organizations and a reach of over 60 million people in 147 countries. Created by The People Who Share, the day will see millions around the world come together to share resources, ideas, skills and knowledge from 1-2pm as part of The Greatest Share on Earth.

The People Who Share have united the leadership of the Sharing Economy including Shareable Magazine, Mesh Labs and OuiShare with partner support from collaborativeconsumption.com to put the Sharing Economy on the global stage.

But despite the fact that the emerging Sharing Economy is now reported to be worth over £310 billion globally, UK consumers seem to be missing a trick. Research commissioned by The People Who Share, carried out by Opinium and released today reveals that Britons make and save £8 billion a year through sharing but the potential is far higher.

Research among 2,000 UK adults over 18 reveals that on average UK adults save £99 and make £335 a year, primarily through sharing services such as selling second-hand goods booking or share or swap childcare services or sharing a ride. But super users of the Sharing Economy report that by using innovative tech sites like compareandshare.com  Airbnb Whipcar and Love Home Swap you can save thousands.

I for one, have seized the opportunity to share and am saving £20,000 a year. The advent of sharing sites enables the savvy to live a shareable lifestyle, by using the things that you don’t need, to get the things that you do.

Times are tough, people need to do more with less and for anyone who isn’t maximizing their resources they’re missing out. We have the technological ability to share the world; we just need to make it easier to share than not to.

Benita Matofska is Founder and Chief Sharer of The People Who Share, the company behind compareandshare.com the first aggregator of the Sharing Economy.

The full research paper can be found here: http://www.compareandshare.com/global-sharing-day/partner-activity/UK-Consumer-Earnings-from-Sharing-Survey2012

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